Ayrshire Chamber Boardroom
Friday 08 February 2019
Time: 08:30 AM - 11:00 AM
Ocean Blue Consulting
Business Boost - Creating Great Content for Social Media
Does your online marketing have a personality – or does it just list deals? If you want to stand out from the competition, you have to get creative and generate engaging content, pictures and video to build up a genuine brand personality. (And yes, this may sometimes involve kittens). Generating great digital content can be a very cost-effective way to differentiate and promote your business - and build customer loyalty. Whatever your sector.
Marjorie Calder has worked in PR and communications for 25 years; half of which was spent as a director of Scotland’s largest PR agency, The BIG Partnership. She has worked in a senior role with many blue chip clients on message formulation, crisis and issues management; covering issues from redundancies and plant closures to Govt Inquiries, public consultations and major incidents. She now runs OceanBlue Consulting providing training and strategic marcomms support to organisations across the public, private and Third Sectors.