Mastering Content Marketing Essentials: Strategy, Writing, and AI Integration

The course will cover the essentials of content marketing, from understanding what content marketing is, to planning a content strategy, writing for various platforms, and deciding when to handle content in-house versus when to hire a professional or engage an agency. It will also cover the controversial topic of AI and when and how a business should consider using it.

Tea / Coffee and cakes will be provided.

Limited spaces, please book early to avoid disappointment.